beginning and my attempt to add something to his 
work and to continue it.


Q:  Was there a moment when the profoundness of 
what McLuhan was saying hit you? Do you 
remember any kind of epiphany-like experience?

A:  Yeah, no I remember distinctly—and it was an 
epiphany. I had simply wandered into a class at U 
of T at that time where McLuhan was giving a 
guest lecture. And I wasn’t expecting much 
because up until then I hadn’t been getting much, 
intellectually. The experience was so remarkable I